ABOUT US
Prism Sports & Entertainment (PSE) is led by and comprised of well-respected industry leaders serving the sports venue market
globally. With over 40 years of combined experience, our sports
management team has focus on building lasting relationships with
investors, facility owners, associates and guests. Our team has
overseen the development of many of the most notable youth and amateur sports complexes in the nation. As both an owner and
operator, our goal is to build financial success for you today and
assess value in the future.
globally. With over 40 years of combined experience, our sports
management team has focus on building lasting relationships with
investors, facility owners, associates and guests. Our team has
overseen the development of many of the most notable youth and amateur sports complexes in the nation. As both an owner and
operator, our goal is to build financial success for you today and
assess value in the future.
PSE provides planning and project management services to the
individuals and municipalities seeking to build or renovate sports complexes. Approaching each project with an owner’s perspective and an unparalleled attention to detail, we enhance a client’s vision and bring it to fruition. Engaging PSE ensures that every aspect of a project is closely monitored, thereby mitigating risk, eliminating the operating learning curve, reducing costs, and providing the greatest return on investment to all stakeholders.
individuals and municipalities seeking to build or renovate sports complexes. Approaching each project with an owner’s perspective and an unparalleled attention to detail, we enhance a client’s vision and bring it to fruition. Engaging PSE ensures that every aspect of a project is closely monitored, thereby mitigating risk, eliminating the operating learning curve, reducing costs, and providing the greatest return on investment to all stakeholders.
Executive leadership is offered in every project phase; from feasibility, conceptual planning, pre-development and design, to construction, revenue opportunities, development of operational efficiencies and improving the spectator and player experience, adding considerable long-term value to a venue.
Our team has worked on approximately $300 million in sports/
entertainment complex assets and saved owners millions of
dollars in development, construction and operating costs.
entertainment complex assets and saved owners millions of
dollars in development, construction and operating costs.
THE TEAM
John McDonald has extensive athletic and facilities’ management background. He served as the Assistant General Manager at Alltel Arena in North Little Rock (AR), Assistant General Manager of the Crown Coliseum in Fayetteville (NC), and Venue Manager of the Georgia Dome for the 1996 Olympic Games in Atlanta (GA). In addition to the expertise John brings in facility management, he has also worked on the side of producing, promoting, and overseeing events. John founded Prism Sports & Entertainment in 2002 and has spent the last 12 years putting on high-profile events including “Serving Up Aces” featuring Pete Sampras; NBA preseason games featuring the Cleveland Cavaliers, Houston Rockets, Charlotte Bobcats, and others; the AT&T Corps Classic Collegiate Football Game featuring Texas A&M vs. Army; the SEC Women’s Basketball Tournament; and various other events. John most recently served as a vice president of Sports Facility Management (SFM)
John was a defensive lineman for all four of his years at Duke University and holds a Master’s degree from Appalachian State University.
John was a defensive lineman for all four of his years at Duke University and holds a Master’s degree from Appalachian State University.
John McDonald
Partner
Twenty (27 )years of event operations and business management experience; 23 years direct transportation management experience; 6 years parking management experience; 13 years sales experience; 2 years stadium operations experience; 8 years sports management experience. Served in management roles with the Cleveland Browns, Colorado Rockies andTMS.
Senior level professional with financial budget, P&L and margin analysis experience.
Former NCAA Div. I collegiate varsity student-athlete; recipient of the Baltimore Orioles- Univ. Of Maryland Fellowship Award